In this episode, we sit down with the legendary Bob Morales. A true pioneer, entrepreneur, and BMX Hall of Famer, Bob has worn just about every hat you can imagine across both the BMX and moto worlds—from inventor and BMX pioneer to competitive MX racer, CEO, and president of ASV. Bob and Big E reminisce on their early BMX days, Bob's first inventions at Dyna, business philosophy, and how he grew ASV Inventions from the ground up.