Elaine Gamble, customer engagement leader, omnichannel strategist, and former executive at Merck, Novartis, Otsuka, and other leading pharmaceutical companies, joins Nataliya Andreychuk on Pharma Talks to explore why stronger collaboration between Commercial and Medical has become essential for delivering connected, compliant, and customer-centric engagement.

In Part 1, Elaine explains why silos still exist despite years of digital transformation—and why technology isn't the biggest barrier.

Key takeaways:

• Commercial and Medical teams often share the same goals but operate through transactional relationships instead of true collaboration.
• Leadership, culture, and shared initiatives — not incentives alone — are the foundation of effective cross-functional alignment.
• MSL insights remain one of ph ...