In this episode of Pharma Talks, recorded live at NEXT Pharma Summit in Dubrovnik, Nataliya Andreychuk speaks with Jennifer Cleall, Global Head of Digital Transformation at Ferring Pharmaceuticals, on what it actually takes to align medical and commercial teams — and where AI fits into that picture.

Jennifer brings cross-industry perspective spanning pharma, med tech, and enterprise technology.

Key takeaways:

AI won't take our jobs — but being deliberate about where and why you apply it is what separates progress from noise

Before layering in AI, organizations need to simplify processes and systems first — technology won't fix broken foundations

AI can act as an enabler for medical-commercial alignment, but directional clarity on where you're headed has to come first

The goal hasn't changed: showing up with rel ...