In this episode recorded live at the Reuters event in Barcelona, Nataliya Andreychuk sits down with Yacin Marzouki, Founder and Leader of Beyond Health, to explore how AI is truly reshaping pharma marketing — and why the real transformation goes far deeper than individual pilots or content tools.

Key takeaways:

- AI in pharma marketing requires systemic thinking, not point solutions

- Content without a delivery strategy is content that collects dust

- Modular content isn't dead — it's just often implemented too early

- Data hygiene and taxonomy are the boring work that makes everything else possible

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