In this episode of Pharma Talks, Nataliya Andreychuk sits down with Yacin Marzouki for an honest conversation about why omnichannel in pharma still feels more complicated than it should be.

The discussion goes beyond tools and tactics. Nataliya and Yacin explore blind spots inside pharma teams, the shift toward a true business-to-healthcare mindset, and what omnichannel maturity actually looks like in practice.

Key topics explored in this episode:

• Omnichannel strategies in pharma need to evolve for success.
• Understanding HCPs' needs is crucial for effective engagement.
• Blind spots in data and insights hinder omnichannel effectiveness.
• Content strategy must be connected across all channels.
• Technology alone cannot solve omnichannel challenges. ...