Sabrina is a freelance Brand designer who specializes in assisting clients reach their brand goals. She does so by going above and beyond the general idea of "Brand" and "logos". In our conversation she delves into the complexities of brand work from a plethora of aspects and clarified it perfectly for me a, a complete novice in brand design. Beyond earning various certificates, diplomas, and licenses, in my eyes, what further qualifies Sabrina is the nature and due diligence with which she approaches her potential clients. I am honored and privileged to hear just bit of her story and drive. I share it in this episode with you. This is Persona Podcast - Sabrina Awdi.

Intro/ Lebanese background / immigrant culture in America (00:20) , “What is Brand Design/ branding?” / Client chemistry (16:00) , Branding psychology / utilizing colors (19:40 ...