Today we’re featuring Michelle Valdez-Wilton, founder of Date Better Snacks, the brand reinventing what a “better-for-you treat” can be, using Medjool dates stuffed with nut butter and enrobed in organic chocolate, all designed to give you that indulgent treat without the guilt. What started in her home kitchen during the COVID-era has blossomed into a fast-growing snack company now stocked in hundreds of stores across the U.S. and beyond.

We’ll dig into:

• How Date Better Snacks positions itself in the “clean-label, better-for-you treat” space, satisfying sweet cravings with whole foods instead of processed sugar bombs.
• The leap from restaurant kitchens to packaged snacks: recipe testing, ingredient sourcing, packaging clean-label treats that still feel indulgent.
• The ups and downs of scaling a food business, balan ...