Join us for an exciting episode of the Outliers Menu Podcast as we chat with Jake Carls, co-founder of Mid Day Squares, the hottest growing chocolate company in the food and beverage space. Discover the journey behind the rise of Mid Day Squares and how Jake, Lez & Nick took the brand to the top while growing a massive media presence showing the good, the bad and the ugly along the way.

(3:42) Jake’s first trip to hoboken

(5:10) Use of STORYTELLING in Marketing

(9:13) MID DAY SQUARES Storytelling

(14:05) Growing company attention

(15:51) Building COMMUNITY

(17:48) Benefits of humanizing a brand

(21:10) Starting MID DAY SQUARES

(27:44) Overcoming potential BANKRUPTCY

(32:43) Overcoming BURNOUT

(44:31) MDS Brand Lingo

(46:30) Chief RAINMAKER

(47:54) Building Capital ...