Are you truly productive—or just busy? In this powerful episode of Optimized Entrepreneur, Jeremy Hanson breaks down why scatterbrain behavior is one of the most expensive habits in business. If you're constantly switching between estimates, emails, payroll, sales calls, and customer texts… but still feel behind at night, this episode is your reset. This is not motivational fluff. This is a research-backed system. Jeremy dives into the real science behind multitasking, attention residue, resumption lag, and decision fatigue—and how these hidden switching taxes quietly destroy profit, judgment, and execution in service businesses. You’ll learn: • Why multitasking actually lowers performance • How attention residue drains your mental energy • Why interruptions steal momentum—not just minutes • How to build a “Finish-First” operating system • The 9 ...