Most service business owners are not under-earning because they work too little. They are under-earning because too much of the week goes to work that does not move the number. In this episode of Optimized Entrepreneur with Jeremy Hanson, the 80/20 rule gets taken out of the poster and put on the shop floor.

Twenty percent of the jobs, customers, and tasks usually create most of the profit. The other eighty percent feels busy and looks loyal to the grind. It is often the reason the owner is tired and the margin is thin.

You’ll learn

• Why more hours is the wrong fix
• How to spot the 20% of work that actually pays
• Which customers and jobs deserve more of you — and which ones do not
• How busywork disguises itself as responsibility
• A simple way to rebuild the week around profit instead of motion ...