Most business owners think the answer to slow growth is always more advertising — more Facebook ads, more Google spend, more flyers, better SEO. Jeremy Hanson spent years believing the same thing. But after nearly thirty years building and running service businesses, he landed on something worth more than any ad account he ever ran: your greatest sales force doesn't collect a paycheck from you. It's your customers. A paid ad disappears the second you stop paying for it. A customer who loves what you do can send you business for years, and it never costs another dime. In this episode, Jeremy reframes the entire goal of a service business. The real question isn't "how do I get more customers" — it's "how do I create customers who become passionate ambassadors for what I do." He digs into the subtle but fatal mistake almost every owner makes: aiming t ...