Most leadership advice tells us to slow down, analyse, and act with certainty. But in today’s environment, that sequence is increasingly unrealistic.

In this episode of The Optimal Leadership Podcast, our host Wilf Blackburn speaks with Professor Stephen Wyatt, Professor of Leadership & Strategy, University of Bath (UK), to challenge how leaders think about decision-making.

At the centre of the conversation is a simple but powerful shift: from “ready, aim, fire” to “ready, fire, aim.”

Not as a call for impulsiveness, but as a more practical way of navigating situations where clarity only emerges through action. Together, they explore how leaders can make better decisions when certainty is no longer available — and why movement, learning, and recalibration are becoming core leadership  ...