Today, I sit down with Duygu Dagdemir, gemologist and founder of VONA, to talk all things diamonds and jewellery.

In this episode, Duygu shares how she entered the industry, from discovering lab-grown diamonds to deciding to build a business around them. She touches upon the differences between lab-grown and mined stones, why naturality remains a controversial topic, how diamonds are created, and how long it takes to produce a piece of fine jewellery.

We discuss engagement rings and how much they "should" cost, the meaning people attach to the size and quality, and how traditions and marketing around jewellery are evolving. The conversation also moves into how the industry is changing globally, from prices to shifting demand.

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