India's kids' personal care market sits in a strange gap. For school-going children aged 3 to 13, almost nobody built anything. Why?

In this podcast of One in a Billion, Kapil Thirani sits down with Chanakya Gupta (Co-Founder, Tuco Kids) to break down how a former Flipkart VP and Unilever veteran built India's first dedicated kids' personal care brand, now racing toward a ₹100 Cr run rate. From being part of Flipkart's first Big Billion Day team in 2014 to co-building Tuco Kids alongside his wife Aishwarya Murali, Chanakya shares the highs, failures, and hard-earned lessons behind creating a category from scratch.

This is not just a conversation about shampoo, sunscreen or body lotion, It's about category creation, winning parents' trust, surviving a market that didn't exist, and building a D2C brand the right way in India.

Insi ...