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In this video I talk to Robert Jacobson about the impacts that gambling mechanics have had on video games and free-to-play mobile games in the last few decades. Due to the unregulated nature of these games, we've found that the gambling mechanics are built into these games in such a way as to be actively trying to get players addicted and spending more money through in-app purchases and pay-to-play models. The Free-To-Play mobile game model has always been to extract as much value from the customers as possible and get them addicted using gambling mechanics that really aren't regulated at all. The same exists within  ...