Join us for our first episode interviewing each other on our areas of expertise! This episode is all about product marketing with Kelly, and how the role can drive the success of a product and company. We discuss understanding customer needs, aligning your messaging to buyers, how to manage a feature launch, the impact you can have, and what are the hardest parts of product marketing. We share interesting examples of creative marketing from companies like Airbnb, Butternut Box, and Notion.

At the start, we also discuss a trending article from Jon Miller of Marketo about the new B2B GTM Playbook.

Read it here:  ...