What Everyone Gets Wrong About GT...
What Everyone Gets Wrong About GTM Engineering (With Richard F. Purcell)

NextGen Sales Leaders di Benjamin Aaron Reed

Note sull'episodio

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-richard-f-p

Episode Summary:

In this episode of the Next Gen Sales Leader Podcast, Ben Reed speaks with Richard Purcell, founder of Moxie GTM, about his bold claim that GTM engineers will become obsolete before SDRs. Richard breaks down why today’s GTM tech stack is over-engineered, how AI is accelerating consolidation, and why data quality, creativity, and human enablement matter more than complex workflows. They dive into the limits of AI, the future of CRMs, and why perfect leads still fail without strong  ... 

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B2B Salesentrepreneurshipoutboundinboundaiai sales b2b marketingAutomationRevOpsgtm engineergtm agencyAI SDRsCRMClay