Most companies have goals—but do they have a vivid vision? In this episode of the Multifamily Investor Playbook, Mark Faris and John Makarewicz unpack the power of crafting a vivid, detailed vision for your business and how it transformed the trajectory of Faris Capital Partners.

You’ll learn:

➡️ Why a vague mission statement isn’t enough—and how a vivid vision creates clarity, alignment, and execution across your team.

➡️ How Faris Capital’s 2027 vision became a North Star for hiring, investor experience, and community impact.

➡️ The step-by-step process Mark and John used to write their vision, inspired by Cameron Herold’s book Vivid Vision.

➡️ The role of culture, onboarding, and first-day experiences in shaping A-player teams.

➡️ How their vision shaped operational excellence, from a 28-day tran ...