In this episode, I’m joined by Megan, mum of two and the founder of Baby Ellor – a beautiful brand creating stylish, functional, and safe silicone toys and products for babies and toddlers. What started as a passion project during early motherhood has grown into a thriving business loved by parents nationwide.

We talk about Megan’s journey into product design, what inspired her to launch Baby Ellor, and how she keeps quality and safety at the heart of everything she creates. As a mum and business owner, Megan shares the real behind-the-scenes of building a brand while raising two little ones – from nap-time packing sessions to finding the elusive “balance” we all chase.

We also dive into the world of baby products – what parents actually need (vs. what social media says), the importance of longevity a ...