At the core, we see that although it is important your marketing is data-driven — it is hugely important how you deal with that data exactly.

It is important to understand that purpose and social responsibility are demanding more attention.

Curated by Martin R Ricketts Source: https://bit.ly/DSS-TheDoctrine-of-One

Create real value for real people with a focus on purpose, humanity, and a paradigm shift from the marketing funnel to the marketing circle. design your business around a mindset of service to your clients, service to the community and all stakeholders involved.

Refining your target audience based on data and context must be an essential element of your success strategy.

It is vital to know who you are targeting and what they are l ...