One-Word Says Who You Are

Rich Keller shares his one-word personal branding philosophy and explains why people should be known for who they are—not just what they do.

Drawing from more than 25 years in corporate branding, Rich reveals how one core value can become the thread that connects your past and the compass that guides your future. He also shares the story behind his son’s college application, his own word—

Catalyst

—and how he helped Dawn uncover her word: Shepherd

.In this episode, we discuss:

• Why your job is not your identity.
• How one word can create clarity and confidence.
• The connection between your past experiences and future direction.
• Why career changes and resume gaps do not erase your value.
• How to discover  ...