What happens when you blend Indigenous values, entrepreneurial grit, and a mission to do business differently? You get Cheekbone Beauty, one of Canada’s most purpose-driven beauty brands—and the brainchild of Jenn Harper.

In this live episode of Mission Critical recorded in Toronto at Waterworks Food Hall, Lance sits down with Jenn to unpack her incredible journey—from overcoming addiction and selling fish (quite literally) to discovering her purpose in a dream and pioneering what she calls Indigenous Beauty, a category rooted in authentic sustainability.

Jenn gets candid about the highs and lows of building a brand from scratch, how close she came to shutting down, and why community—especially her customers—has always been the foundation of her success.

This episode is presente ...