In this episode of Million Podcasts, we break down what podcast advertising actually costs in 2026, from CPM rates by genre and audience size to ad formats, platforms, negotiation strategies, and campaign budgeting.

You'll learn how podcast CPM pricing works, why some genres charge far more than others, how rates shift based on audience size and seasonality, and what advertisers should look at before buying inventory.

What you'll learn:

• How podcast ad pricing works and what CPM actually means
• CPM rates by genre, including business, health, and true crime podcasts
• How audience size affects CPMs, minimum buys, and negotiation leverage
• The difference between host-read, programmatic, and dynamically inserted ads
• Where to buy podcast ads, including Advertisecast, Acast, Podcorn, S ...