What if everything you've been told about the relationship between marketing and sales is completely backwards? When Wayne Mullins discovered this counterintuitive truth, it transformed not just his landscape business—but launched him into training over 20,000 marketers and helping create New York Times bestsellers.

From selling billboards to building Ugly Mug Marketing, Wayne's journey reveals the hidden friction points that destroy most scaling businesses. But here's where it gets interesting: he's identified five critical phases every business must navigate—and most entrepreneurs fail spectacularly at phase four because of one personality trait that initially made them successful.

What's his "dangerous idea" that led him from corporate employee to successful exit in just three years? How does he turn strangers into customers withou ...