This guide explores how to achieve product-market fit through a data-driven, human-centric approach within the EdTech industry. It outlines a shift from traditional tele-sales to a product-led acquisition model, emphasizing the importance of tracking the learner journey and using engagement signals to nurture prospects. By analyzing data on user behavior—such as quiz attempts and platform activity—businesses can better understand customer intent and identify the best moments to introduce a paywall. The author advocates for a cross-functional product council that aligns marketing, sales, and engineering toward a singular revenue metric. Ultimately, the text provides a comprehensiv ...