Welcome back to Masked Monologues, the podcast where we uncover the stories and expertise behind the masks of today's most fascinating professionals. In this episode, we're thrilled to welcome Abigail Horton, a social media expert from South Carolina.

Abigail graduated from Clemson University with a degree in communications and a minor in psychology, and she has since become a rising star in the world of digital marketing. She shares her journey from aspiring brand communicator to seasoned social media strategist, discussing her experiences working for both corporations and nonprofit organizations.

Tune in to learn how Abigail stays ahead of ever-changing social media trends, the strategies she uses to boost engagement on platforms like Facebook and Instagram, and her insights into the delicate balance between organic and paid content ...