Acquiring a company, and indeed being acquired by one, is one of the great branding challenges for marketing leaders.

There are lots of considerations, and even more moving parts.

On this episode, I spoke with Gwen Lafage, VP of Brand and Content at Sinch, who talks about what happens, and what should happen, from a brand perspective.

With 4 acquisitions made by Sinch in just the last year alone, she had incredible experience and perspective to share.