In this episode of Marketing Corner Talks: Business Edition, host Dave Keighron sits down with Javier Lavalle, co-founder of We Make Games, the indie board game publisher behind the breakout hit Teddies vs. Monsters. What began as a pandemic idea amongst roommates has evolved into a fast-growing creative business, selling out its first release in just six months. Javier shares how a background in psychology shaped his player-centered design approach, how his team pivoted from failed digital ads to successful grassroots marketing, and why storytelling and community connection drive their brand. From playtesting struggles to B2B partnerships and global expansion plans, this episode reveals the realities—and surprises—of bringing imagination to the tabletop.

About Javi ...