For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of our most reflective and practical sessions of the year.

What We Discussed

• Why generosity and value-creation matter more than tactics in leadership and enrollment
• How “everyone is in sales”—especially in higher ed
• Communicating value vs price when talking about tuition
• The difference between being a go-getter, go-giver, and go-taker
• Why listening is often the greatest form of giving
• How to build trust in low-trust environments (with international perspectives from Chile)
• The “big kahuna” lesson: why your most impa ...