What does it really mean to be a small college—and to thrive as one?

In this special Book Club Edition of the Education Marketing Leader Podcast, host Chris Rapozo sits down with Dr. Gary Daines, author of How to Be a Small College, along with regular EML Book Club members from across higher ed and the agency world.

Together, they unpack the “growth or die” mindset that dominates U.S. higher education and explore a more sustainable, mission-driven alternative focused on community, clarity, and authentic excellence.

🧠 Key Takeaways

• Growth isn’t the only measure of success. Dr. Daines challenges the assumption that bigger is better—arguing that excellence, focus, and community impact define true institutional health.
• Mission ...