What does it look like when a creative director is also a former student?

Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.

We talked about:

• Why stock photos kill authenticity and how real images connect better with community
• How one unplanned photo shoot turned into a national Paragon Award
• The power of being a real-world practitioner in the classroom (Luis also teaches design)
•  ...