In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.

Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership.

One of the biggest takeaways:

Slow down to move smarter.

Key ideas you’ll hear:

• How Harper’s 55-page goals and outcomes doc keeps everyone alig ...