On this episode of Education Marketing Leader podcast, Jennifer Lonchar , co-founder of AmbioEdu, breaks down what higher ed marketers need to know about Performance TV, and why it's becoming an essential part of the enrollment marketing mix.

What is performance TV and why it matters

Performance TV refers to unskippable streaming commercials on platforms like Hulu, Roku, Peacock, and Pluto, except with trackable results.

Unlike traditional TV, it enables ROI measurement tied directly to inquiries, applications, event registrations, and enrollment.

Targeting strategies that work in higher-ed

• Use first-part ...