Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn

This week on Education Marketing Leader, I spoke with Brianna Blackburn, Assistant Director of Social Media Brand Strategy at Bowling Green State University (BGSU).

BGSU's social media efforts ranked #6 nationwide (and #1 in Ohio) – outperforming much larger institutions like OSU.

Here's how they're doing it. 👇

𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐦𝐨𝐭𝐢𝐨𝐧

Brianna's team excels at creating content that feels real. Rather than just highlighting achievements, they dive into stories that connect with audiences on an emotional level—be it humor, nostalgia, or campus pride.

𝐓𝐚𝐩𝐩𝐢𝐧𝐠 𝐈𝐧𝐭𝐨 𝐒𝐭𝐮𝐝𝐞𝐧𝐭 ...