In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩‍🎓

Here's what we uncovered:

👉 Parent Engagement is Evolving

Colleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪

👉 Finding the Right Communication Mix

Email remains the go-to for parents – it's whe ...