College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures.

But what happens when the dust settles and it's time to merge not just the institutions but their digital identities?

When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universities—Bloomsburg, Lockhaven, and Mansfield—into one cohesive entity, unifying their websites was monumental.

My latest guest on the Education Marketing Leader podcast, Jacob Eiden, the university's former Web Content Specialist, helped spearhead this complex digital overhaul.

Key Insights from the episode:

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