In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto, International Student Recruiter for the Swiss School of Management's Madrid campus.

Here are key takeaways for higher education marketers:

Highlight Affordability: Emphasize the cost-effectiveness of your institution’s location. Madrid offers lower living costs and tuition compared to Australia, Canada, and the UK, making it an attractive option for students.

Enhance Customer Experience: Improve student intera ...