Getting the student journey right from beginning to end is tough!

But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes.

Want to know how to get there?

Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group.

Rustam is a seasoned higher education marketing pro with a knack for storytelling and a background in business.

The episode brought some serious insights on how to map out a student journey to make improvements in enrollment.

Rustam's unique approach involves walking a mile in students' shoes – literally!

He suggests marketers should enroll in the process themselves, feeling  ...