On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for its necessity in connecting with adult learners. It's not about selling a program; it's about sharing a journey, the real human experiences of those who dare to dream of more. His emphasis on video testimonials and emotion-rich content isn't just strategy; it's a heartfelt approach to outreach. Emphasizing diversity, Shane calls on marketers to spotlight the multitude of backgrounds in their campaigns and also ensure the resources match the representation. ...