In the latest episode of the Education Marketing Leader podcast, I sat down with Danielle Ford, the Assistant Director for Digital Content Strategy at Kean University. During the chat, we discussed how to align content strategy with shifting institutional priorities. Her advice❓ Create content that's rich, revealing, and rooted in reality. Staying flexible is paramount. 💪 Danielle drives home the point that in the throes of academic marketing, it's all about data-driven innovation. But here's the twist: Keeping the strategy nimble demands an ear to the groun ...