My latest guest on the Marketing Tales Show is an ethical marketer with a love for skiing, mountain biking, and cooking up ⭐⭐⭐⭐⭐ Japanese 🇯🇵 meals when he's not directing the demand gen operation at Concept3D, Inc. or hosting his podcast, The Higher Demand Gen Podcast.

Meet Shiro Hatori, who joined the show from his chalet deep in the Colorado Rockies.

Shiro earned his undergraduate degree from the University of Colorado Boulder in Environmental Science, with a minor in Technology, Arts, and Media, building websites and shooting and editing ski videos while attending the university.

The skills he learned while shooting and editing ski videos naturally aligned with marketing, which opened doors of opportunities leading him into a marketing career.

As a current Saas mark ...