Everything's bigger in Texas, so it's no surprise that my latest guest on the Marketing Tales Show offered substantial wisdom regarding the lost art of direct mail marketing.

"Isn't direct mail marketing dead?" you might ask.

That's a statement often used by individuals who either:

- Don't have a product that fits this type of marketing ❌

or

- Don't know how to do it 🤷

Dylon ✉ Jones, this week's subject matter expert from PPS, a direct mail and printing service company from the Lone Star State, joined me to set the record "Strait."

I first met this Lubbock Christian University grad at