Back in November 2022, I sat in on a roundtable discussion on social media marketing in higher ed during #AMAHigherEd and noticed Eddie Francis seamlessly moderate the session attended by nearly 30 people with ease.The next morning I saw Eddie at breakfast, introduced myself, struck up a conversation, started following him on LinkedIn, and took note of a social proof campaign he started at Dillard University.Friends, meet Eddie Francis, Dillard University’s Director of Communications and Marketing, part-time lecturer, AMA Higher Education Marketer of the Year Nominee, and host of the “For Our Edification” podcast.Eddie joined Dillard as the MarCom director in 2019 and was impressed by the school’s distinguished list of alumni, which includes a Louisiana Supreme Court Justice, a Pulitzer Prize Winner, and university presidents.However, when he ask ...