🔑 Episode Summary:

If you’re hiring a branding agency and they’re including a photographer in their package, this episode is your gentle reminder to pause and reconsider. I’m diving into why choosing your photographer yourself can make or break your branding experience—and how that one decision can impact how you feel, show up, and are remembered through your photos and videos.

Whether you’re investing $10K or $20K+ in branding, the photo shoot is the most visceral, vulnerable, and permanent part of the process. It deserves more than a checkbox.

💭 In this episode, I talk about:

• Why photos—not copy or design—carry your presence and shape perception
• What makes a photo shoot “good” (hint: it’s not just the creative direction)
• Why connection with your photographer matte ...