Manufacturing Insiders

Manufacturing Insiders

di Nate Wheeler
Stagione 1
These Skilled Trade Training Tools Change EVERYTHING | Jen Rutz
Manufacturers are facing a problem that can’t be solved with hiring alone. Decades of skilled trades knowledge are retiring out of the workforce, and many companies still rely on training systems that were built for a different generation. In this episode of Manufacturing Insiders, Nate sits down with Jen Rutz, President of DCM Tech, to discuss how manufacturers are rethinking skilled trades learning and development in a rapidly changing industry. The conversation explores how companies can preserve tribal knowledge, accelerate workforce development, and modernize training without losing the craftsmanship that built the industry in the first place. It also covers topics surrounding The use of AI in this process, the changing marketing landscape as AI search becomes more prominent, and the use of robotics and automation on the shop floor. For manufacturers trying to prepare the next generation of skilled workers, this episode offers practical insights into one of the industry’s biggest long-term challenges. For manufacturers trying to navigate modern marketing without losing their identity, this episode offers practical insights grounded in real experience. Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ If you find value in this episode, make sure to like, subscribe, and follow along for more conversations like this! Visit their Website! https://www.circuithub.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/
Unbelievable Fast Turnaround: 8-Hour Order-to-Print | William Gallacher - CircuitHub
The history of technological development can be defined by decreasing the time it takes to do something. Amazon changed customer expectations forever by turning speed into part of the product itself. Two-day shipping became one-day shipping, and eventually same-day delivery. Customers weren’t just buying products anymore, they were buying time. In this episode, we sit down with William Gallacher, CEO of CircuitHub, to discuss how they have taken turnover for custom circuit board production and shipping down from 6 weeks to just 3 days, printing the board within 8 hours of the order. From supply chain optimization and logistics to automation and company culture, William explains why no value offering compares to helping customers move faster. When it comes to technology speed compounds. Faster board creation leads to faster testing, faster iteration, and ultimately faster innovation. This conversation breaks down what it really takes to build a manufacturing operation around that philosophy. Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ If you find value in this episode, make sure to like, subscribe, and follow along for more conversations like this! Visit their Website! https://www.porouspaveinc.com/
Do You Even Understand What You Sell? | Connor Ouwinga - Porous Pave Inc.
Most manufacturers think they’re selling a product. They’re not. They’re selling a result. In this episode of Manufacturing Insiders, Connor Ouwinga of Porous Pave breaks down what it really means to understand your value proposition—and why the companies that win are the ones who can clearly articulate and understand where their product fits into solving customer problems. Because in most cases… it’s not about cost. It’s about whether you’re actually the solution. This conversation goes beyond surface-level marketing and gets into the real work: - Identifying the problems your customers actually care about - Positioning your product as a clear solution - Making smarter investments in automation and AI - Navigating uncertainty—from global conflict to economic shifts - Building a business grounded in purpose, and long-term vision This is a masterclass in turning what you do into a story that actually sticks. Manufacturing Insiders is all about sharing real stories from leaders who are solving the toughest challenges in the industry. Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ If you find value in this episode, make sure to like, subscribe, and follow along for more conversations like this! Visit their Website! https://www.porouspaveinc.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/
Workforce Motivation has NEVER been lower | Josh Cardoz - Sponge Learning
Josh Cardoz is the Chief Creative and Learning Officer of Sponge, A global enterprise learning company, focused on enabling the workforces of the world. They recently released a whitepaper entitled Mobilizing Generation Numb, which tackles global upheaval, economic instability, the insidious after-effects of the pandemic, and the digital saturation that is creating a workforce generation that is ‘numb.’ This conversation tackles many of these topics including economic instability, ai uncertainty, digital overstimulation and the role each plays in creating a numb workforce. You will not want to miss this incredible conversation! Visit their Website! https://www.spongelearning.com/en/meet-generation-numb. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Welcome back Maria Emilia Ballesteros, Defense Architect at praesiDM, who joins us as a co-host on today's episode! Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/
The 10 Year Plan that Built this Machine Shop
Chris Basgall is the CEO of Catamount Machine Works, whose 10 year plan, covered in this video, has secured their AS9100 Certification, their ITAR Registration, their JCP Certification, and are CMMC 2.0 Compliant. This conversation covers this 10 year plan, incorporating automation, the value of certifications, the role of leadership in implementing the plan, and how they create the incentives necessary to maintain compliance. This is an amazing conversation anyone can learn from! Visit their Website! https://catmw.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/
The Pain Points in Component Finishing Nobody Addresses | Steve Alviti - Bel Air Finishing
Steve Alviti is the President of Bel Air Finishing Supply Corporation, where they engineer individualized mass finishing solutions for industries like jewelry, metal finishing, precious metal polishing, and recovery applications. This is a really insightful conversation into the process of Bel Air in creating these individualized automation solutions. We cover their value proposition, how automation drives their solutions, and how they handle customer pain points. Take some time to learn from Steve’s vast experience in the manufacturing industry. Visit their Website! https://belairfinishing.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/
Can Microfactories Restore America’s Manufacturing Edge? Errol Rodericks - Denodo
Errol Rodericks is the Product & Solutions Marketing Director at DenodoTech, a Data Management Platform for Agentic AI. This is a very niche conversation covering AI impact in the manufacturing industry. We cover the gaps Errol finds in manufacturing operations, Denodo’s data driven solutions, global trends for manufacturing broken down by region, and the evolution of the agile workforce strategy. Visit their Website! https://www.denodo.com/en Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/
From Poverty to President: How Charity Makes America Great | Nathan Yearsley - Augason Farms
This is a very special episode with Nathan Yearsley, the President of Blue Chip Group LLC. It's particularly special because, as Nathan will reveal, his family was once the recipient of food assistance that came from the company that he is now representing. This episode covers his incredible story from poverty to president, and more significantly, it acts as a testament to how great America can be when we are charitable and seek to lift people up. Nathan has immense experience overcoming challenges, join us and learn about his personal growth, the ready to eat food industry, emergency preparedness, and how they are adapting to the struggles of Manufacturing in America in 2026. Visit their Website! https://bluechipgroup.net/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/
Is AI Procurement the Next Competitive Advantage for Manufacturers? Timur Goreci - Orderfox
Timur Goreci is the chief revenue officer at Orderfox Schweiz AG where they are developing AI-based solutions to address the complex challenges of different industry sectors. This conversation revolves around their AI powered network of CNC businesses called Partfox. We cover the new age of digital marketing and procurement, using AI to navigate the fragmented manufacturing industry, a debate over the efficacy of trade shows, and how to get started with implementing AI. Manufacturers need to help each other to stay competitive. Learn how Timur Goreci and Orderfox are connecting Manufacturers throughout the world, connecting the fragments of this Industry. Visit their Website! https://www.orderfox.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest and join the Manufacturing Insiders Network? Fill out an application on our website! https://mfginsiders.com/
Automation Without Job Loss: Designing Machines to be Easy to Use | Kyle Dell'Aquila - RISE Robotics
Kyle Dell’Aquila is one of 4 co-founders of RISE Robotics. The inventors of a revolutionary new kind of hydraulic that does not use fluids. This is an incredible conversation about their revolutionary solution for logistic services, even showing it off for us! This conversation covers how they got started, a demonstration of their solution, a deep dive into technology and automation, how we as a society respond to new technology, and finally how he promotes their product and services to clients. Visit their Website! https://www.riserobotics.com/ We have a second new face for today's episode! Maria Emilia Ballesteros, Defense Architect at @praesiDM , joins us as a Co-host with hopes to make her a regular part of the podcast! Visit their Website! https://praesidm.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/
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