In episode 105 of LoudTalk with Lavi,we sit down with Selena Marchand. A makeup artist, who used content creation to build a $1M beauty empire by doing what most people are too afraid to do... being vulnerable and showing up even when you don't feel ready to do so.

Selena shares how she started posting skits based on real stories from her life as a working makeup artist, and how that raw, unfiltered honesty is exactly what made her blow up online. She also opens up about something almost no one in the beauty industry talks about — exactly how much money she makes, and why she believes that transparency is her biggest business advantage.

If you're a makeup artist, beauty professional, or content creator trying to figure out how to turn your craft into a business, this episode will change the way you think about content.

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