0:09

This podcast talks about how science fiction has influenced the portrayal of digital signage in movies and books. In films like Blade Runner and Minority Report, digital signage is shown as a vital part of communication and control in futuristic societies.

0:24

In Blade Runner, we see huge electronic billboards lighting up the city with moving advertisements. And in Minority Report, there are targeted ads and interactive interfaces in digital signage.

0:37

These fictional portrayals actually make us think about the potential of digital signage in our own world. For example, the targeted digital ads in Minority Report are not so speculative anymore with data analytics and targeted marketing becoming common in advertising industries.

0:52

While we may not have reached the level of sophistication shown  ...