In this episode of Built Leadership, host James Onyks interviews David Schroeder, CEO of RelianceCM. They explore how David has transformed a family-owned contract manufacturing business into a modern, system-driven operation focused on serving hardware startups and established brands.

David shares how the company is leveraging AI to build real-time operational visibility, allowing teams to identify and correct production issues instantly rather than relying on delayed reporting cycles.

He also dives into the importance of intentional, relationship-driven growth—prioritizing a small number of high-quality customers over mass acquisition—and how highly personalized outreach strategies are outperforming traditional marketing channels.

Reliance CM website: