In this episode of Built Leadership, host James Onyks interviews Natalie Tincher, founder and style strategist of BU Style. They explore how modern workplaces are navigating the growing tension between generational expectations, personal authenticity, and professional brand representation.

Natalie shares insights from her work helping organizations rethink outdated dress policies and communicate expectations more clearly, especially in environments where “dress for your day” messaging has created confusion rather than clarity.

She also explains why style is more than appearance—it is a communication tool that builds trust, confidence, and cohesion across multi-generational teams.

BU Style website: