Jay Shifman is an open book. A vulnerable storyteller and stigma-destroying speaker, podcaster, and event host, Jay’s story of struggle is familiar to the millions of people the world over who also struggle with issues of mental health, substance misuse, and addiction. The survivor of two suicide attempts and an overdose and now in long-term recovery, it is Jay’s mission to encourage difficult conversations and honest education concerning these and similar struggles.

Jay founded his company, Choose Your Struggle, in 2015 with two distinct goals: ending stigma and promoting honest and fact-based education around the topics of Mental Health, Substance Misuse & Recovery, and Drug Use & Policy. A fervent believer in radical honesty and the simple fact that neither struggle nor recovery should be treated as a one-size fits all experience ...